Safe Side CD Promotes Safety Awareness & NCMEC Press ReleaseTHE SAFE SIDE RELEASES KIDS’ MUSIC CD TO HELP PROMOTE SAFETY AWARENESS AND BENEFIT THE NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN‘Cool Tunes’ CD Reinforces Lessons Found on The Safe Side’s DVD
to Help Protect Children
Alexandria, VA– May 23, 2006 – In honor of National Missing Children’s day May 25th, The Safe Side Company is releasing Cool Tunes, an upbeat, kid-friendly CD produced by Grammy Award nominated Christopher Davis. The CD will be available at stores nationwide. Ten percent of gross proceeds from the CD’s sales will be donated to the National Center for Missing & Exploited Children® (NCMEC).
“Keeping the message of child safety positive and empowering for children is what makes The Safe Side unique in this market,” said Julie Clark, who founded the company with John Walsh in 2005. “We want these important safety messages to be a part of the everyday lives of kids, and music that speaks to them in powerful, meaningful ways will help to cement these lessons.”
The CD’s ten songs focus on ‘Hot Tips’ taught in the Safe Side DVD, from not answering the door alone to always staying with a trusted adult when out in public. The music styles are all encompassing, featuring rock, pop, and rhythmic sounds that hit the mark for the 5-10 year old target audience.
“We are excited to be partnering with The Safe Side for the release of the Cool Tunes CD,” said Ernie Allen, the president and CEO of NCMEC. “The Safe Side Company understands that prevention education is critical in helping to combat child abduction and sexual exploitation, and this CD represents an opportunity to reach many more families with messages about staying safer.”
About the National Center for Missing & Exploited Children
NCMEC is a 501(c)(3) nonprofit organization that works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 387,800 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 119,800 missing child cases, resulting in the recovery of more than 102,200 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.About The Safe Side
The Safe Side was founded is 2005 as a media company designed to teach important safety messages to children in an upbeat, positive way. Since its release, the company’s first video, Stranger Safety, has gone on to win three Emmy Awards and be named Parenting Magazine’s ‘Video of the Year.’ For more information on the company, visit www.thesafeside.com.CONTACT:
For more information or to request a copy of the music CD, contact
Tricia Whitehead
Spinhouse Public Relations/The Safe Side Company
615.599.7746 phone
615.599.8188 fax
info@thesafeside.comwww.thesafeside.comhttp://www.missingkids.com/missingkids/servlet/NewsEventServlet?LanguageCountry=en_US&PageId=2395
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